How to Switch From Linktree to luwd.me: Complete Migration Guide
Migrating from Linktree takes less than 5 minutes. Here's exactly how to switch, what to expect, and why creators are making the move.
Why creators are leaving Linktree
Linktree pioneered the link-in-bio category, and it deserves credit for that. But the platform hasn't evolved at the pace creators need. Limited customization, expensive premium plans for basic features, and a generic look-and-feel have creators searching for alternatives.
Here are the top reasons creators switch:
- Customization limits: Linktree's free plan is extremely restrictive on design. Even the Pro plan ($9/month) doesn't offer video wallpapers, hero layouts, or custom fonts the way modern platforms do.
- No built-in paid content: Linktree doesn't let you sell photos, videos, or files directly. You need third-party integrations.
- Generic branding: With 50M+ users, many Linktree pages look identical. Standing out is nearly impossible on the free plan.
- Analytics gaps: Geographic heatmaps, referrer tracking, and device breakdowns aren't available on the free tier.
Step-by-step migration to luwd.me
Step 1: Create your luwd.me account
Sign up at luwd.me and claim your username. Pro tip: use the same username you had on Linktree for consistency. If it's taken, try adding a period or underscore.
Step 2: Import your links automatically
luwd.me has a built-in import tool. From your dashboard, click "Import Links" and paste your Linktree URL (or any other platform URL). The tool automatically detects your links, titles, and their order. One click imports everything.
Step 3: Customize your new page
This is where the fun begins. Unlike Linktree, luwd.me gives you deep customization even on the free plan:
- Choose from multiple themes and color palettes
- Pick custom fonts that match your brand
- Select button styles: solid, glass, outline, shadow
- Upload a profile photo or switch to a hero layout
- Add a background gradient or solid color
Step 4: Set up paid content (optional)
If you sell content, connect your Stripe account in Settings → Get Paid. Then add paid links with your photos, videos, or files. Set prices and your content is protected behind a paywall. Visitors pay and get instant access.
Step 5: Update your bio links
The final step: replace your Linktree URL with your new luwd.me URL across all platforms. Update your Instagram bio, TikTok profile, X bio, YouTube about section, and anywhere else you share your link.
What you gain by switching
| Feature | Linktree Free | luwd.me Free |
|---|---|---|
| Unlimited links | ✅ | ✅ |
| Custom themes | ⚠️ Very limited | ✅ Full access |
| Custom fonts | ❌ | ✅ |
| Paid content | ❌ | ✅ Built-in |
| Analytics | ⚠️ Basic | ✅ Detailed |
| Link import tool | ❌ | ✅ One-click |
Common migration concerns
Will I lose my audience?
No. Your audience follows YOU, not your link platform. When you update your bio link, your followers will click whatever URL is there. The transition is seamless from their perspective.
What about my existing analytics?
Linktree analytics don't transfer. But your new luwd.me analytics start tracking immediately on day one. Within a week, you'll have a solid baseline of data.
Can I keep my old Linktree alive?
Yes. You can keep your Linktree active as a backup while you transition. Once you're confident in your new page, you can delete the old one or just let it sit.
Making the switch in under 5 minutes
The entire migration process — from sign-up to going live — takes less than 5 minutes. Import your links, customize your page, and update your bios. That's it. No technical skills needed, no data loss, and no downtime for your audience.